More people are using voice assistants to find local businesses than ever before. Instead of typing, they are asking questions like, “Who is the best plumber near me?” or “Where can I get my AC fixed today?” In 2025, optimizing for voice search is a must if you want to stay ahead.

Start by making your website content conversational. Use natural language and answer common questions clearly. Create FAQ pages that address the specific things your customers ask.

Focus on long-tail keywords and phrases people actually say, not just type. For example, “How quickly can I get emergency HVAC service in Albany?” matches a voice search better than just “HVAC Albany.”

Make sure your business information is accurate and consistent everywhere online. Voice assistants pull data from Google, Yelp, and other directories, so keep your name, address, and phone number up to date.

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Claim and optimize your Google Business Profile. Add detailed service descriptions, business hours, and photos. The more information you provide, the easier it is for voice assistants to match your business with local queries.

Encourage customers to leave reviews mentioning your services and location. Positive, specific reviews help you show up for voice searches like “best heating company in Saratoga.”

Test your own business by using voice search and see what comes up. If you are not showing up, update your content and profiles until you do.

Voice search is only going to grow in 2025. By making your business easy to find through spoken queries, you will reach more customers and stay ahead of the competition.