Video is the most engaging content format right now. When customers see and hear real people sharing their experience, it builds trust instantly. Video testimonials humanize your brand and let prospects imagine working with you.
Start simple. Ask happy customers if they’d be willing to record a quick 30–60 second video on their phone. Offer clear instructions and keep it casual. You can even do short interviews over Zoom and record them.
Place video testimonials on your website homepage, service pages, and social media channels. Short clips work great for Instagram Stories, Facebook, TikTok, and YouTube Shorts. The key is to make it easy for viewers to connect with real voices.
Keep videos short and focused on one key message
Use natural lighting and quiet spaces
Encourage customers to speak from the heart, not scripts
Add captions for accessibility and silent viewing
Edit lightly, authenticity beats polish
Incorporate asking for video testimonials into your service process. Follow up with satisfied clients and make it easy to share their story. You can even incentivize with small rewards or discounts.
Video testimonials are one of the strongest ways to build trust and grow your local business in 2025. Ready to get started? Book a free call with Crew Marketing and we’ll help you create a video testimonial strategy that works.
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