Optimize your homepage and service pages with winter-focused keywords, such as “furnace installation” or “water heater repair.” Update your Google Business Profile with seasonal photos and hours. Publish blog posts about winter maintenance and troubleshooting tips.

Add internal links to Crew Marketing’s SEO resources, and make sure your NAP (name, address, phone) is consistent everywhere. Track your rankings weekly and adjust content as needed.

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Highlight a client who saw a 40% increase in website traffic after updating their winter service pages and adding Crew Marketing’s recommended schema markup.

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