Start by choosing the right platforms—Facebook, Instagram, and Nextdoor are all great for local HVAC marketing. Post a mix of educational tips, seasonal reminders, and behind-the-scenes team content. Use targeted ads to reach homeowners in your service area.

Offer something valuable, like a free maintenance checklist or a discount on first service, in exchange for contact details. Respond quickly to comments and messages to show you are attentive and ready to help.

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Track your results with built-in analytics. See which posts and ads generate the most engagement and leads. Adjust your strategy based on what works.

By using social media intentionally, you can fill your pipeline with new customers and keep your brand top-of-mind all year.

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