Winter is the busiest season for HVAC contractors, and preparation is the key to success. Promoting maintenance agreements before the first freeze not only stabilizes your revenue but also helps customers feel confident their systems will run reliably all season long.

Service agreements are more than a financial tool. They are a trust-building strategy that gives homeowners peace of mind while strengthening customer loyalty. Offering benefits such as priority scheduling, discounted repairs, and seasonal tune-ups makes agreements more attractive and increases long-term retention.

Marketing these agreements through email campaigns, social media, and targeted website landing pages ensures your message reaches homeowners before the rush. Highlighting both the cost savings and the protection against unexpected breakdowns creates urgency while building credibility.

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A contractor in Colorado focused heavily on promoting maintenance agreements in October with a series of targeted Facebook ads and email reminders. By the start of December, they had signed over 120 new agreements, which not only guaranteed consistent revenue but also built a reliable base of repeat customers for future seasons.