When people need a local service in 2025, they are pulling out their phones and searching Google Maps. If your business is not showing up in the top results, you are missing out on a steady stream of new customers.

Start by claiming and verifying your Google Business Profile. Make sure your business name, address, and phone number are accurate and match your website. Add high-quality photos of your team, your work, and your location. Businesses with updated images get more clicks and calls.

Encourage customers to leave reviews on Google. Positive reviews not only improve your ranking but also convince new customers to choose you. Reply to every review to show you care and are actively engaged.

Use Google Posts to share updates, special offers, or seasonal tips. These posts show up directly in your profile and keep your business looking fresh and active. Fill out every section of your profile, including hours, services, and attributes.

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Monitor your profile insights to see how customers find you and what actions they take. Use this data to adjust your strategy and focus on what brings the best results.

Add keywords to your business description and services. For example, mention “HVAC repair in Albany” or “plumbing services in Clifton Park” to help Google match your business with local searches.

Keep your information up to date. If you change your hours, add new services, or move locations, update your profile immediately. Inaccurate info can hurt your ranking and frustrate customers.

Google Maps is one of the most powerful tools for local business growth in 2025. By optimizing your presence, encouraging reviews, and staying active, you will attract more calls and fill your calendar with high-quality leads.

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