September is the start of the heating season, and your customers need reminders and tips to prepare their homes. A well-timed email campaign can turn past customers into repeat bookings and keep your brand top of mind for new leads.

Start by segmenting your list. Send maintenance reminders to customers who booked last year, and special offers to those who have not scheduled yet. Include helpful content, such as “5 Ways to Get Your Furnace Ready for Fall” or “How to Improve Indoor Air Quality Before Winter.”

Use a clear subject line, such as “Is Your Furnace Ready for the Cold?” and include a direct call to action like “Book Your Tune-Up Now.” Add testimonials, recent project photos, and links to your reviews to build trust.

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Automate your email sequence so every lead receives a series of messages leading up to the busiest weeks. Follow up after each service with a thank you email and a request for a review.

Track open rates, click rates, and bookings to see which messages work best. Test different send times and subject lines, and refine your content based on customer feedback.

By planning your fall email campaigns now, you will keep your schedule full, build stronger relationships, and ensure your HVAC business is the first one customers call when the temperature drops.

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